At age 7 I started my first business which was going door to door shining shoes. I charged 10 cents to shine a pair of shoes – which I’d take home – shine them and bring them back to my customer. In a brilliant marketing move my father told me I should also offer a special of three pair of shoes for twenty five cents. I thought this was the coolest concept I’ve ever heard of, and with that special I marched up and down the streets of my neighborhood promoting my shoe shinning business – ten cents a pair or three for a quarter.